Arguably one of the most important shows in the world of poker, at least when it comes to sparking interest in No Limit Texas Hold'em, is Celebrity Poker Showdown, the show on Bravo network that pits five celebrity players against each other in Hold'em, playing for charity and for laughs.

Woman Poker Player Magazine has a special audience; can you guess who it is? That's right, women poker players, a much misunderstood but increasingly growing population that will appreciate the magazine's quality approach to their lot.

Recently western clothing brand Billy Martin's USA, Inc, announced that they had hired a professional poker player as a spokesperson as well as a clothing model, to wear their new line of poker inspired gear at the World Series of Poker this year.

For some poker players the idea "you are only as good as your last win" is carried over into their appreciation of big time events, such as the biggest one of all, the World Series of Poker. For others, however, studying the past is the key to winning in the future, and these players review the accomplishments of past masters of No Limit Texas Hold'em in order to seek out wisdom.

There are many ways to market and make money at online poker and one company has found yet another way; to use their online casino site in conjunction with their poker room.

When the World Series of Poker offered a prize for their main event of one million dollars, the poker world was stunned; no other prize had been offered or was so accessible to the average poker player before. Now they are going to do it again, following a tradition started in 2003 of raising the prize each year, only this time the amount up for grabs is a cool ten million dollars.

The World Poker Tour has set its sights on expanding its brand in Europe lately. The parent company of the WPT, World Poker Tour Enterprises, Inc, has made a deal to help the expansion by joining forces with Granada Ventures. The United Kingdom based company is part of the ITV, an influential group of TV networks that broadcast in the UK.

A leading European financial website decided to launch their own poker website recently, rather than to go the affiliate poker room route.

The World Poker Tour and the World Series of Poker were the main trend setters when it comes to poker TV, showcasing their actual tournaments, filming thousands of hands of poker and using lipstick cameras to show what the players are holding.