The World Poker Tour has set its sights on expanding its brand in Europe lately. The parent company of the WPT, World Poker Tour Enterprises, Inc, has made a deal to help the expansion by joining forces with Granada Ventures. The United Kingdom based company is part of the ITV, an influential group of TV networks that broadcast in the UK.
Andrea Green, the vice president of Global Consumer Products for the World Poker Tour Enterprises, has said that Granada Ventures is a perfect match up for the WPTE, hoping for good things to come of the relationship. The WPT has always had a positive reception with the Europe, where it has held some of its televised events. The WPT brand products have also found good footing in Europe.